A survey of US household primary grocery shoppers was used to determine the socioeconomic factors affecting the usage of grain-based foods and the differences in characteristics of consumers who choose nutritious versus less nutritious grain-based foods. Households with less educated or lower...

Increasing demand for identity preserved grains in the production of new food and nonfood products may stimulate a parallel development of new marketing channels. Observations of strategic issues that must be addressed by firms seeking to market identity preserved grains were obtained from...

We propose that consumer herding is a plausible explanation of the popularity of low-carb diets in the United States. This proposition was empirically tested using per capita consumption of both broilers and eggs as proxies of the popularity of low-carb diets. Results confirm that people do not...