Hayes, Dermot J.; Lence, Sergio H.; Stoppa, Andrea - In: Agribusiness 20 (2004) 3, pp. 269-285
This report lays out the economic arguments in favor of the establishment of farmer-owned brands in Midwestern agriculture and presents four case studies based on successful efforts in this area in the European Union and the United States. The case studies involve Parma Ham, Brunello di...