Evaluation of the beef checkoff is an ongoing effort. Using household data and aggregate beef disappearance data, recent results confirm earlier work by Ward and Lambert showing the effectiveness of the beef checkoff even though the impact on cattle prices is small relative to other factors....

Competitiveness has become increasingly important as commodities enter regional and|or international markets. Empirical measures of relative competitiveness that are comparable across commodities are essential. A measure of competitiveness is revealed through an index of production response....

Since 1973, potato producers have used commodity advertising to increase the demand and value perception of fresh potatoes and processed potato products. Advertising dollars for generic promotion currently total $3.7 million annually, and these funds are generated from a check-off program which...

A pooled cross sectional-time series model points to the positive impact of advertising fluid milk in a ten market region. The model provides an empirical base for analyzing the economic value of advertising efforts and for simulating the impact over levels of advertising expenditures. In 1983...

Germany consumers are shown to differentiate their use of olive oil by country-of-origin, with Spain, Italy, and Greece being important competing suppliers. Effects of demographics, product characteristics, and information sources impact the probability of buying olive oil by origin. Multinomial...

This article focuses on factors influencing consumer decision making toward fresh meat consumption in Belgium. Discrete choice models are specified for explaining consumer decisions to decrease fresh meat consumption since the BSE-crisis and toward to the future. Demographic consumer...

Both generic and brand advertising have become increasingly important to food production and marketing systems. These two advertising messages may be complementary or competitive. Generic advertising is generally more factual and most likely reduces entry barriers. As generic advertising is...