ABSTRACT A growing interest emerges with regard to how entrepreneurship and innovation can contribute to the success and well‐being of the farmers. The main objective of the study is to develop and test a model, which emphasizes the relationship of trust and innovative entrepreneurial...

This article focuses on factors influencing consumer decision making toward fresh meat consumption in Belgium. Discrete choice models are specified for explaining consumer decisions to decrease fresh meat consumption since the BSE-crisis and toward to the future. Demographic consumer...

This study examines traditional food chain goals and explores the match with general consumer perceptions and preferences in relation to traditional food as a food product category. Chain goals were selected using focus group discussions and in-depth interviews (84 chain members, three European...