Grunert, Klaus G.; Bech-Larsen, Tino; Lähteenmäki, Liisa - In: Agribusiness 20 (2004) 1, pp. 95-107
European consumers are skeptical towards genetically modified organisms (GMOs) in food production, and their willingness to buy such products is low. Previous research also shows that these attitudes are quite resistant to attempts to change them by giving additional information. The aim of the...