This study introduces the accrual anomaly problem in the agribusiness literature. The authors document the accrual anomaly, introduced by Sloan (1996) for the complete U.S. market, in the food supply chain. A mimicked risk-free trading strategy shorting high accrual agribusinesses and longing...

Social network analysis allows researchers to capture the dynamics of social interactions, which may influence the impact of word of mouth advertising. This research seeks to combine a regression analysis of stated willingness to try a new food product with social network analysis. The goal of...