Roosen, Jutta; Lusk, Jayson L.; Fox, John A. - In: Agribusiness 19 (2003) 1, pp. 77-90
Food safety scares have led to loss of consumer confidence in the quality and safety of beef products in Europe. To counteract such concerns, firms and regulators can use brands or labels to signal quality. Using data from mail surveys in France, Germany, and the United Kingdom, we analyze...