Using quarterly data, the notion of Granger causality is employed to to test the causal relationship existing between advertising and sales of cheese and butter in Canada. Results suggest that advertising expenditures influences sales of both commodities. However, sales appear to influence...

This study examines Japanese retail price reactions to the 2001 bovine spongiform encephalopathy (BSE) discovery, the 2000 outbreak of foot and mouth disease (FMD), and the 1996 E. coli food poisoning events. Historical decomposition of retail-level price series aids in explaining the behavior...

China is an emerging market for U.S. agricultural products. However, producers in Hawaii face challenges in entering this market due to their small volume and lack of expertise. A marketing strategy involving packaging food products in handmade containers as Hawaiian gift baskets may hold some...