Hailu, Getu; Cranfield, John; Thangaraj, Rawlin - In: Agribusiness 26 (2010) 3, pp. 348-368
This study examines the differential effects of relative prices and sweetener-related health information on the substitutability between sweeteners in the U.S. food processing sector. Results suggest that cane and corn sugar are gross complements, Allen complements, but Morishima substitutes....