Detre, Joshua D.; Mark, Tyler B.; Mishra, Ashok K.; … - In: Agribusiness 27 (2011) 1, pp. 19-33
This study identifies factors affecting the adoption of a direct marketing strategy (DMS) by farmers and its impact on the gross sales of farm operations in the United States. The authors use a double-hurdle model and the 2002 Agricultural Resource Management Survey to evaluate empirically the...