Molnár, Adrienn; Gellynck, Xavier; Vanhonacker, Filiep; … - In: Agribusiness 27 (2011) 2, pp. 221-243
This study examines traditional food chain goals and explores the match with general consumer perceptions and preferences in relation to traditional food as a food product category. Chain goals were selected using focus group discussions and in-depth interviews (84 chain members, three European...
