Foodborne disease outbreaks have a tremendous impact on society, including foodborne illnesses, hospitalizations, lost work time, and deaths. These food-safety events have a significant influence in shaping consumer's perception of risk. In food consumption, outbreaks of foodborne illnesses also...

The net effect of food policies, viewed in terms of reduction of foodborne illness, death and food related diseases from obesity, may sometimes be much smaller than the predicted effect because of failure to account for offsetting behavior (OB). Theoretical and empirical models are developed and...