This research reports buyers' perceptions of and willingness-to-pay for replacement heifers produced through a rigorous, third-party verified production protocol. Survey respondents attended and registered to purchase heifers at sanctioned Missouri Show-Me-Select Replacement Heifer...

Despite extensive study, researchers continue to search for consistent and reliable measures of risk preferences to explain market behavior. We find that a measure, combining experiments rooted in expected utility theory and measures derived from surveys, explains spot and contractual sales, but...