Klain, Tyler J.; Lusk, Jayson L.; Tonsor, Glynn T.; … - In: Agricultural Economics 45 (2014) 5, pp. 635-648
This article proposes a method to directly measure the value of information (VOI) conveyed in a label. Using data collected from a field experiment conducted in two grocery stores in Texas, we find the VOI contained in U.S. federally mandated country of origin labels for beef and pork is 36%...
