társadalmi szintű összefogás is szükséges. ------------------ This research topic covers a narrow segment of marketing research …

marketing of products in foreign markets is of paramount importance for the Hungarian deep freeze industry. The deep freeze …

catering to define the prospects of market expansion as well as to identify the special marketing activities necessary to reach …

analysis of the consumer’s attitude concerning basic quality and marketing aspects on marine captured and farmed fish market …, were asked to fill in a questionnaire covering aspects of fish marketing and quality aspects, such as consumers’ â …€œsensitivity on fish freshness issuesâ€, “sensitivity on marketing issues†and “reasons for choosing fish as food†in their …

, should implement relationship marketing with existing and new customers. • A further lesson of the research is that a …

to give an image to the region. Active use of marketing tools in selecting, managing and protecting these products can … key components in the marketing strategy for the Southern Great Plain region. It is important to ensure that products … our marketing analysis of the Szegedi Ground Red Pepper and Hungaricum brandies by way of a SWOT analysis, deep interviews …