The purpose of this study was to determine if a preference for round prices exists in the wheat market and how wheat sales react to price movements around whole-dollar amounts. The results show round prices are slightly more prevalent than non round prices, and transactions increase when price...

The purpose of this study was to determine if a preference for round prices exists in the wheat market and how wheat sales react to price movements around whole‐dollar amounts. The results show round prices are slightly more prevalent than non round prices, and transactions increase when price...