This study estimates the implicit prices of indigenous sheep traits based on revealed preferences. A hedonic pricing model is fitted to examine the determinants of observed sheep prices. Transaction data were generated from rural markets of Horro-Guduru Wollega Zone of Ethiopia. Both OLS and...

This study investigated the consumers' preference and willingness to pay for enriched snack product traits. Using a choice experiment framework,we generated 8400 observations from a random sample of 700 respondents in Shashamanne and Hawassa city administrations. Taste parameters and...