This study estimates the implicit prices of indigenous sheep traits based on revealed preferences. A hedonic pricing model is fitted to examine the determinants of observed sheep prices. Transaction data were generated from rural markets of Horro-Guduru Wollega Zone of Ethiopia. Both OLS and...

Marketing outlets choice is one of the most important farm household decisions to sell their produce and has a great impact on household income. Though the study area has great potential of honey production, the farmers in the study area faced the marketing problem in choice of appropriate honey...

This study investigated the consumers' preference and willingness to pay for enriched snack product traits. Using a choice experiment framework,we generated 8400 observations from a random sample of 700 respondents in Shashamanne and Hawassa city administrations. Taste parameters and...