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Consumer Response to Perceived Value and Generic Advertising

Salois, Matthew J.; Reilly, Amber - In: Agricultural and Resource Economics Review 43 (2014) 1

This study examines the relationship between generic advertising and perceived value for 100 percent orange juice using data from a survey on consumption, perceived value, advertising awareness, and other key measures. We investigate the relationships between consumption and perceived value and...

Persistent link: https://www.econbiz.de/10010911102

The Impact of Participation in Cooperatives on the Success of Small Farms

Mishra, Ashok K.; Tegegne, Fisseha; Sandretto, Carmen L. - In: Journal of Agribusiness 22 (2004) 1

to the effect of participation in marketing and supply cooperatives on the success of small farms. Using modified net … participation in marketing and supply cooperatives is positively correlated with success. Further, analysis findings indicate farm …

Persistent link: https://www.econbiz.de/10008519363

CONSUMERS' VALUATION OF DISEASE-RESISTANT NURSERY STOCK: A CASE STUDY OF DOGWOODS

Gardner, Justin G.; Eastwood, David B.; Brooker, John R.; … - In: Journal of Agribusiness 21 (2003) 1

about consumers' WTP and to identify potential marketing strategies for the introduction of the disease-resistant tree. On …, and income had significant effects on the WTP. Marketing implications include the need to provide information at the point …

Persistent link: https://www.econbiz.de/10005503703

Distribution Channel Choices of Wineries in Emerging Cool Climate Regions

Sun, Lin; Gómez, Miguel I.; Chaddad, Fabio R.; Ross, … - In: Agricultural and Resource Economics Review 43 (2014) 1

characteristics, marketing strategies, and the extent of vertical and horizontal integration. Using a survey of winery operators in …, increased vertical and horizontal integration, and greater promotional intensity and levels of self-reported marketing …

Persistent link: https://www.econbiz.de/10011142642