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Consumer Response to Perceived Value and Generic Advertising
Salois, Matthew J.; Reilly, Amber - In: Agricultural and Resource Economics Review 43 (2014) 1
This study examines the relationship between generic advertising and perceived value for 100 percent orange juice using data from a survey on consumption, perceived value, advertising awareness, and other key measures. We investigate the relationships between consumption and perceived value and...
Persistent link: https://www.econbiz.de/10010911102
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Perspectives on Agricultural Marketing in 2008: Voices from the Rural Areas
SIMA, Technical Team - Department of Agricultural, Food and Resource … - 2008
Research Results from the Agricultural Market Information System (SIMA) of the Department of Statistics, and the Department of Policy MINAG – Directorate of Economics
Persistent link: https://www.econbiz.de/10008519281
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As Perspectivas da Comercialização Agrícola do Ano 2008:Vozes das Zonas Rurais
SIMA, Equipe Tecnica do - Department of Agricultural, Food and Resource … - 2008
Resultados das Investigações do SIMA-Departamento de Estatística e Departamento de Análise de Políticas MINAG - Direcção de Economia – Dpto. Estatística
Persistent link: https://www.econbiz.de/10008519312
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How are Vegetables Marketed into Lusaka? The Structure of Lusaka’s Fresh Produce Marketing System and Implications for Investment Priorities.
Hichaambwa, Munguzwe; Tschirley, David L. - Department of Agricultural, Food and Resource … - 2010
Key findings regarding the structure of trade for tomato, rape, and onion into Lusaka are (a) regional trade is an important part of Zambia’s fresh produce system, (b) supply chains for tomato, rape, and onion are short, (c) the role of the modern market system is very small, and (d) the role...
Persistent link: https://www.econbiz.de/10008490001
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Do Brokers Help or Hinder the Marketing of Fresh Produce in Lusaka? Preliminary Insights from Research
Tschirley, David L.; Hichaambwa, Munguzwe - Department of Agricultural, Food and Resource … - 2010
’s produce. This policy brief explores the role of brokers in the marketing of fresh produce in Soweto Market. It concludes that …
Persistent link: https://www.econbiz.de/10008490002
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Variation in Staple Food Prices in Eastern and Southern Africa: Causes, Consequences and Policy Options
Department of Agricultural, Food and Resource … - 2010
AAMP Policy Briefing 1 January, 2010 This brief summarizes the policy implications of three thematic papers and seven country background papers prepared for the COMESA-ACTESA policy seminar on “Variations in staple food prices: Causes, consequences, and policy implications.” There is little...
Persistent link: https://www.econbiz.de/10008530574
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Smallholder Marketing Behavior and Urban Consumption Patterns in Eastern and Southern Africa
Department of Agricultural, Food and Resource … - 2010
findings from a study on smallholder crop marketing behavior and urban consumption patterns in Eastern and Southern Africa. …
Persistent link: https://www.econbiz.de/10008530576
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Improving Kenya’s Domestic Horticultural Marketing System: Competitiveness, Forces of Change and Challenges for the Future
Tschirley, David L.; Muendo, Kavoi Mutuku; Ayieko, … - Department of Agricultural, Food and Resource … - 2004
Published by Tegemeo Institute for Agricultural Policy and Development
Persistent link: https://www.econbiz.de/10008533273
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Distribution Channel Choices of Wineries in Emerging Cool Climate Regions
Sun, Lin; Gómez, Miguel I.; Chaddad, Fabio R.; Ross, … - In: Agricultural and Resource Economics Review 43 (2014) 1
characteristics, marketing strategies, and the extent of vertical and horizontal integration. Using a survey of winery operators in …, increased vertical and horizontal integration, and greater promotional intensity and levels of self-reported marketing …
Persistent link: https://www.econbiz.de/10011142642
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Creating Scarcity From Abundance: Bumper Harvests, High Prices, And The Role Of State Interventions In Zambian Maize Markets
Kuteya, Auckland N.; Sitko, Nicholas J. - Department of Agricultural, Food and Resource … - 2014
From 2010 through 2012 harvest seasons, Zambian farmers produced three consecutive maize bumper harvests. The total maize production during this period was 8.6 million metric tonness, of which 4.6 million metric tonnes was a marketable surplus (CSO/MAL various years). This far exceeded the...
Persistent link: https://www.econbiz.de/10010878816