Showing 1 - 8 of 8
Agricultural economists' research on price forecasting and marketing strategies has been used little by those in the … or from using a marketing strategy are not impossible, but any gains are likely to be small. We need to conduct …
Persistent link: https://www.econbiz.de/10005320563
In understanding decreases in demand after exposure to media-induced food scares, aggregate data are almost exclusively presented without taking into consideration potential confounding variables. However, a better approach may be to use an experimental design coupled with targeting homogeneous...
Persistent link: https://www.econbiz.de/10008508651
An equilibrium displacement model of the U.S. meat markets is used to measure the potential impacts of promotion investment, differentiating meats by types and by supply source, taking into account the U.S. participation in global meat markets, and considering imperfect competition in the meat...
Persistent link: https://www.econbiz.de/10008508656
There is often a need to respond quickly to assess the likely implications of policy changes. Here, an equilibrium displacement model is adapted to study international bans on U.S. beef. An equilibrium displacement model offers a convenient way of quickly predicting the effects of supply and...
Persistent link: https://www.econbiz.de/10008508658
Persistent link: https://www.econbiz.de/10008508661
advertising expenditures or a 10 percent increase in expenditures on non-advertising marketing activities can offset the negative …
Persistent link: https://www.econbiz.de/10008508665
A fixed-effects panel data demand model for five New York State markets is estimated to determine the differential impacts of generic fluid milk advertising by media type. Empirical results indicate that among the four media outlets, television advertising has the largest impact on per capita...
Persistent link: https://www.econbiz.de/10005468706
Farm-to-hospital (FTH) programs can potentially improve the economy of local communities and preserve the environment. Research on adoption of farm-to-hospital (FTH) programs is extremely limited in the agricultural and applied economics literature. Using data from our 2012 regional FTH program...
Persistent link: https://www.econbiz.de/10011142654