Showing 1 - 10 of 129
advertising, limiting container size, and limiting calories on total consumption would be similar—an estimated 15.40–15 …
Persistent link: https://www.econbiz.de/10011142635
article examines the impact of advertising on the demand for nonalcoholic beverages in the United States. We employed an AIDS … (almost ideal demand system) model of five jointly estimated equations that included advertising expenditures as explanatory … variables to evaluate annual U.S. consumption of nonalcoholic beverages for 1974 through 2005. Results suggest that advertising …
Persistent link: https://www.econbiz.de/10005041364
We estimate a demand system for ten nonalcoholic beverages to disentangle effects of prices, expenditures, advertising … and advertising expenditures largely explained declining demand for milk, regular carbonated soft drinks, and coffee and …
Persistent link: https://www.econbiz.de/10010911082
We estimate a demand system for ten nonalcoholic beverages to disentangle effects of prices, expenditures, advertising … and advertising expenditures largely explained declining demand for milk, regular carbonated soft drinks, and coffee and …
Persistent link: https://www.econbiz.de/10010911094
“Buying local†has become one of the most important trends in food marketing. Despite widespread public attention, the influence of the “local†attribute on food prices is not well understood. We aim to begin to fill this gap in research by exploring the presence of a price...
Persistent link: https://www.econbiz.de/10011250171
The focus of the current study was on the market potential for grass-fed beef in the Appalachian region, given that these products embody observed, experiential, nutritional, and process attributes that may appeal to a large consumer base. An in-store variant of the Becker-DeGroot-Marschack...
Persistent link: https://www.econbiz.de/10009365686
The fresh produce sector is subject to season-specific market conditions so understanding differential impacts of various factors across marketing periods is important. We analyze the market structure, key factors influencing shipments, and seasonal price relationships in regional apple markets...
Persistent link: https://www.econbiz.de/10011125283
This paper analyzes the effect of labeling information on U.S. farmers’ herbicide choices. Herbicide choices reported by U.S. soybean farmers are used to estimate farmer preferences for different herbicide attributes using a mixed logit model. Our results indicate that statements...
Persistent link: https://www.econbiz.de/10011142618
Soymilk is one of the fastest growing categories in the U.S dairy alternative functional beverage market. Using household-level purchase data from Nielsen’s 2008 Homescan panel and the Tobit econometric procedure, we estimate conditional and unconditional own-price, cross-price, and...
Persistent link: https://www.econbiz.de/10011142633
Persistent link: https://www.econbiz.de/10010888136