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In this article, research on the application of science to policy issues is reviewed and applied to economic science. Economists who want their professionally credentialed economic research to have an impact on public policy are advised to consult with policy decision-makers in framing their...
Persistent link: https://www.econbiz.de/10010879384
characteristics, marketing strategies, and the extent of vertical and horizontal integration. Using a survey of winery operators in …, increased vertical and horizontal integration, and greater promotional intensity and levels of self-reported marketing …
Persistent link: https://www.econbiz.de/10011142642
This study examines the relationship between generic advertising and perceived value for 100 percent orange juice using data from a survey on consumption, perceived value, advertising awareness, and other key measures. We investigate the relationships between consumption and perceived value and...
Persistent link: https://www.econbiz.de/10010911102
organic, natural, locally grown, and state marketing program promoted for strawberry preserves. The influence of purchasing …
Persistent link: https://www.econbiz.de/10009201399
Revitalization of state brands is deemed important to several constituencies. Stated preference with choice experiment methods were used to elicit consumer preferences for two locally grown products: spinach, which has had a well-publicized food safety incidence, and carrots, which have had no...
Persistent link: https://www.econbiz.de/10009201401
Organic foods and local foods have come to the forefront of consumer issues, due to concerns about nutrition, health, sustainability, and food safety. A conjoint analysis experiment quantified the relative importance of, and trade-offs between, apple search and experience attributes...
Persistent link: https://www.econbiz.de/10009201403
Common marketing strategies include emphasizing products’ “green†or environmentally friendly at-tributes and …-ences in individuals’ perceptions of the terms “eco-friendly†and “sustainable.†Marketing implications for the food …
Persistent link: https://www.econbiz.de/10011250175
A sample selection system is used to examine factors associated with likelihoods of purchase and amounts spent on fresh, frozen, and processed meats in Malaysia based on data from the 2009/10 Malaysian Household Expenditure Survey. Statistical tests support use of the sample selection system...
Persistent link: https://www.econbiz.de/10011250178
Auction experiments were used to examine demand and premium differences between organic, non-GM (genetically modified), and conventional versions for two pairs of fresh and processed foods. Results showed processed foods had greater substitutability among the versions than fresh products....
Persistent link: https://www.econbiz.de/10009368726
A key organizational decision for retailers is whether to self-distribute or rely on a wholesaler-supplied network and yet little is known about the impact of this strategic choice on store-level productivity. We estimate a stochastic frontier model for food retailers that accounts for...
Persistent link: https://www.econbiz.de/10011125278