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Consumer Response to Perceived Value and Generic Advertising
Salois, Matthew J.; Reilly, Amber - In: Agricultural and Resource Economics Review 43 (2014) 1
This study examines the relationship between generic advertising and perceived value for 100 percent orange juice using data from a survey on consumption, perceived value, advertising awareness, and other key measures. We investigate the relationships between consumption and perceived value and...
Persistent link: https://www.econbiz.de/10010911102
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Distribution Channel Choices of Wineries in Emerging Cool Climate Regions
Sun, Lin; Gómez, Miguel I.; Chaddad, Fabio R.; Ross, … - In: Agricultural and Resource Economics Review 43 (2014) 1
characteristics, marketing strategies, and the extent of vertical and horizontal integration. Using a survey of winery operators in …, increased vertical and horizontal integration, and greater promotional intensity and levels of self-reported marketing …
Persistent link: https://www.econbiz.de/10011142642
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Value of Beef Steak Branding: Hedonic Analysis of Retail Scanner Data
Schulz, Lee L.; Schroeder, Ted C.; White, Katharine L. - In: Agricultural and Resource Economics Review 41 (2012) 2
Consumers rely on experience and credence attributes when purchasing beef from retailers. It is essential for all beef industry sectors to recognize the complexity of consumer buying behavior. A hedonic model is estimated to determine if there are incentives to brand beef steaks, the types of...
Persistent link: https://www.econbiz.de/10010879387
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Table of Contents and Front Matter
In: Agricultural and Resource Economics Review 43 (2014) 2
Persistent link: https://www.econbiz.de/10010888136
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FOREWORD: Special Issue on the Economics of Food Assistance Programs
Just, David R. - In: Agricultural and Resource Economics Review 41 (2012) 1
Persistent link: https://www.econbiz.de/10010911061
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ARER 43/2 Cover
In: Agricultural and Resource Economics Review 43 (2014) 2
Persistent link: https://www.econbiz.de/10010911064
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Consumer Response to Perceived Value and Generic Advertising
Salois, Matthew J.; Reilly, Amber - Northeastern Agricultural and Resource Economics …
This study examines the relationship between generic advertising and perceived value for 100 percent orange juice using data from a survey on consumption, perceived value, advertising awareness, and other key measures. We investigate the relationships between consumption and perceived value and...
Persistent link: https://www.econbiz.de/10010911072
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Cover and Contents
In: Agricultural and Resource Economics Review 41 (2012) 2
Cover page and table of contents for issue 41/2
Persistent link: https://www.econbiz.de/10010911076
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Impact of Food Contamination on Brands: A Demand Systems Estimation of Peanut Butter
Bakhtavoryan, Rafael; Capps Jr., Oral; Salin, Victoria - In: Agricultural and Resource Economics Review 41 (2012) 3
A 2007 food-borne illness incident involving peanut butter is linked with structural change in consumer demand. Compensated and uncompensated own- and cross-price elasticities and expenditure elasticities were calculated for leading brands before and after the product recall using the Barten...
Persistent link: https://www.econbiz.de/10010911085
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The Evolution of Quantitative Food Marketing Policy: A Public Perspective
Cotterill, Ronald W. - In: Agricultural and Resource Economics Review 41 (2012) 1
Quantitative analysis of food marketing policy has played a critical role in the evolution of empirical industrial … policy work. It gives several examples from antitrust cases where economic policy analysis is a front-line contact sport. …
Persistent link: https://www.econbiz.de/10010911086