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NAREA Outstanding Master's Thesis Award, NAREA Master's Thesis Award of Merit, NAREA Distinguished Member Awards, NAREA Award for Outstanding Public Service Through Economics, and NAREA's Journal Article of the Year for 2008
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Includes: Front Cover, Editorial Information, Contents Page, Editorial Board, Association Officers, Executive Committee
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Cover page and table of contents for issue 41/2
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Direct marketing strategies increasingly have been recognized as a viable business option in U.S. agriculture as they … number of direct marketing strategies adopted by farmers. Then we estimated a quantile regression model to assess the impact … of the intensity of adoption of direct marketing strategies on gross cash farm income. The results show that the …
Persistent link: https://www.econbiz.de/10009201405
Agritourism is an alternative source of farm income. We examine farmers’ participation in agritourism activities to assess the impact of participation on farm household income and return to assets using a large farm-level survey. The results reveal that older, educated, and female...
Persistent link: https://www.econbiz.de/10011142614
Using data from a survey of Pennsylvania food processors, we investigate what firm-level characteristics make a processor more or less likely to buy agricultural inputs and ingredients though contracts. We find that over 20 percent of Pennsylvania processors use contracts, and over 44 percent of...
Persistent link: https://www.econbiz.de/10005041361
characteristics, marketing strategies, and the extent of vertical and horizontal integration. Using a survey of winery operators in …, increased vertical and horizontal integration, and greater promotional intensity and levels of self-reported marketing …
Persistent link: https://www.econbiz.de/10011142642
This study examines the relationship between generic advertising and perceived value for 100 percent orange juice using data from a survey on consumption, perceived value, advertising awareness, and other key measures. We investigate the relationships between consumption and perceived value and...
Persistent link: https://www.econbiz.de/10010911102