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Consumer Response to Perceived Value and Generic Advertising
Salois, Matthew J.; Reilly, Amber - In: Agricultural and Resource Economics Review 43 (2014) 1
This study examines the relationship between generic advertising and perceived value for 100 percent orange juice using data from a survey on consumption, perceived value, advertising awareness, and other key measures. We investigate the relationships between consumption and perceived value and...
Persistent link: https://www.econbiz.de/10010911102
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Distribution Channel Choices of Wineries in Emerging Cool Climate Regions
Sun, Lin; Gómez, Miguel I.; Chaddad, Fabio R.; Ross, … - In: Agricultural and Resource Economics Review 43 (2014) 1
characteristics, marketing strategies, and the extent of vertical and horizontal integration. Using a survey of winery operators in …, increased vertical and horizontal integration, and greater promotional intensity and levels of self-reported marketing …
Persistent link: https://www.econbiz.de/10011142642
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Table of Contents and Front Matter
In: Agricultural and Resource Economics Review 43 (2014) 2
Persistent link: https://www.econbiz.de/10010888136
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Consumer Response to Perceived Value and Generic Advertising
Salois, Matthew J.; Reilly, Amber - Northeastern Agricultural and Resource Economics …
This study examines the relationship between generic advertising and perceived value for 100 percent orange juice using data from a survey on consumption, perceived value, advertising awareness, and other key measures. We investigate the relationships between consumption and perceived value and...
Persistent link: https://www.econbiz.de/10010911072
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Cover and Contents
In: Agricultural and Resource Economics Review 41 (2012) 2
Cover page and table of contents for issue 41/2
Persistent link: https://www.econbiz.de/10010911076
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Impact of Food Contamination on Brands: A Demand Systems Estimation of Peanut Butter
Bakhtavoryan, Rafael; Capps Jr., Oral; Salin, Victoria - In: Agricultural and Resource Economics Review 41 (2012) 3
A 2007 food-borne illness incident involving peanut butter is linked with structural change in consumer demand. Compensated and uncompensated own- and cross-price elasticities and expenditure elasticities were calculated for leading brands before and after the product recall using the Barten...
Persistent link: https://www.econbiz.de/10010911085
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GM vs. Non-GM: A Survival Analysis of U.S. Hybrid Seed Corn
Ma, Xingliang; Shi, Guanming - In: Agricultural and Resource Economics Review 42 (2013) 3
We analyze the rate of survival of hybrid seed corn in the U.S. market between 2000 and 2007 and find that product characteristics and market structures have significant impacts. The results suggest that survival rates depend on spillover effects of learning regarding genetically modified seeds...
Persistent link: https://www.econbiz.de/10010911088
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Cover, Front Matter, and Foreword
In: Agricultural and Resource Economics Review 43 (2014) 1
Persistent link: https://www.econbiz.de/10010911097
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Consumer Perceptions of Eco-friendly and Sustainable Terms
Campbell, Benjamin; Khachatryan, Hayk; Behe, Bridget; … - In: Agricultural and Resource Economics Review 44 (2015) 1
Common marketing strategies include emphasizing products’ “green†or environmentally friendly at-tributes and …-ences in individuals’ perceptions of the terms “eco-friendly†and “sustainable.†Marketing implications for the food …
Persistent link: https://www.econbiz.de/10011250175
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The Bargaining Strength of a Milk Marketing Cooperative
Prasertsri, Peerapon; Kilmer, Richard L. - In: Agricultural and Resource Economics Review 37 (2008) 2
processors at a bargaining advantage over independent farmers. Marketing cooperatives were established to counter the uneven … bargaining position of individual farmers. This article investigates the relative bargaining strength of one milk marketing … Florida fluid milk market which acts like a bilateral monopoly. The milk marketing cooperatives have bargained well with the …
Persistent link: https://www.econbiz.de/10005320562