A focus group study using four groups of food shoppers provides insights into consumers’ knowledge, beliefs, and behaviors regarding organic foods. Two focus groups consisted of shoppers who regularly bought organic foods and two focus groups of shoppers who predominantly purchased...

The growth in organic and local foods consumption has been examined using two different approaches to identify characteristics and motivations of food shoppers: market segmentation and economic models using multivariate analysis. The former approach, based on Means-end Chain theory, examines how...

This study examines parents’ perspectives on their children working on their family dairy farms in Wisconsin. The objective of this focus group study is (1) to gain insights on why children work on their family farms, (2) to identify those benefits that parents perceive that they and their...

This qualitative study examines the relevance of self-determination theory to explain retention and attrition in community supported agriculture (CSA). Using a focus group study of CSA members, we examined whether belonging to a CSA supports basic psychological needs for autonomy, competency and...