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This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial...
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ScienceMarketing im Kongress- und Messewesen aktiv. Zudem ist er Dozent für Veranstaltungsmanagement an der TU Berlin und der Best …
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