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Geist statt Geiz : Ideen machen Marken stark
Dellago, Verena; Perrey, Jesko; Rehbach, Stefan; … - In: Akzente (2007) 1, pp. 8-15
Persistent link: https://www.econbiz.de/10003537042
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Starke Marken, starker Standort
Dellago, Verena; Rehbach, Stefan; Tochtermann, Thomas C. A. - In: Akzente (2004) 34, pp. 2-9
Persistent link: https://www.econbiz.de/10006021648
Cover Image
Geist statt Geiz : Ideen machen Marken stark
Dellago, Verena; Perrey, Jesko; Rehbach, Stefan; … - In: Akzente (2007) 1, pp. 8-15
Persistent link: https://www.econbiz.de/10009072626