Fershtman, Chaim; Gneezy, Uri; Hoffman, Moshe - In: American Economic Journal: Microeconomics 3 (2011) 2, pp. 139-64
A taboo is an "unthinkable" action. Even the thought of violating a taboo triggers a punishment. We consider a model in which taboos are part of the definition of one's identity. Deliberating over breaking the taboo changes the individual's choice set, and provides information on possible...