Chetty, Raj; Looney, Adam; Kroft, Kory - In: American Economic Review 99 (2009) 4, pp. 1145-77
Using two strategies, we show that consumers underreact to taxes that are not salient. First, using a field experiment in a grocery store, we find that posting tax-inclusive price tags reduces demand by 8 percent. Second, increases in taxes included in posted prices reduce alcohol consumption...