Bernard, Andrew B.; Redding, Stephen J.; Schott, Peter K. - In: American Economic Review 100 (2010) 1, pp. 70-97
This paper examines the frequency, pervasiveness, and determinants of product switching by US manufacturing firms. We find that one-half of firms alter their mix of five-digit SIC products every five years, that product switching is correlated with both firm- and firm-product attributes, and...