Ashraf, Nava; Berry, James; Shapiro, Jesse M. - In: American Economic Review 100 (2010) 5, pp. 2383-2413
The controversy over how much to charge for health products in the developing world rests, in part, on whether higher prices can increase use, either by targeting distribution to high-use households (a screening effect), or by stimulating use psychologically through a sunk-cost effect. We...