Choi, James J.; Laibson, David; Madrian, Brigitte C. - In: American Economic Review 99 (2009) 5, pp. 2085-95
Consistent with mental accounting, we document that investors sometimes choose the asset allocation for one account without considering the asset allocation of their other accounts. The setting is a firm that changed its 401(k) matching rules. Initially, 401(k) enrollees chose the allocation of...