Zivin, Joshua Graff; Neidell, Matthew; Schlenker, Wolfram - In: American Economic Review 101 (2011) 3, pp. 448-53
We examine the impact of poor water quality on avoidance behavior by estimating the change in bottled water purchases in response to drinking water violations. Using data from a national grocery chain matched with water quality violations, we find an increase in bottled water sales of 22 percent...