Hu, Wuyang; Adamowicz, Wiktor L.; Veeman, Michele M. - In: American Journal of Agricultural Economics 88 (2006) 4, pp. 1034-1049
There is considerable interest in the effect of labels on food product demand. Labeling statements may convey new information about attributes and place consumers in different choice contexts; consumers' assessment of information in labels may be affected by reference points. We examine labeling...
