Schlenker, Wolfram; Villas-Boas, Sofia B. - In: American Journal of Agricultural Economics 91 (2009) 4, pp. 1140-1152
We examine how consumers and financial markets in the United States reacted to two health warnings about mad cow disease: the first discovery of an infected cow in December 2003 and an Oprah Winfrey show that aired seven years earlier on the potentially harmful effects of mad cow disease. We...