Ward, Michael B.; Shimshack, Jay P.; Perloff, Jeffrey M.; … - In: American Journal of Agricultural Economics 84 (2002) 4, pp. 961-973
Using supermarket scanner data, we test a variety of hypotheses from trade journals about the invasion of private-label food products. According to conventional industry wisdom, name-brand firms defended their brands against new private-label products by lowering their prices, engaging in...