Scarpa, Riccardo; Thiene, Mara; Train, Kenneth - In: American Journal of Agricultural Economics 90 (2008) 4, pp. 994-1010
We compare two approaches for estimating the distribution of consumers' willingness to pay (WTP) in discrete choice models. The usual procedure is to estimate the distribution of the utility coefficients and then derive the distribution of WTP, which is the ratio of coefficients. The alternative...