This article proposes a model of technology adoption that integrates demand for individual traits of new technologies with the potential for heterogeneity based on farm and farmer characteristics. The model is applied to recent genetically modified corn adoption data from Minnesota and Wisconsin...

Genetically modified corn seed companies have recently created stacked varieties which combine more than one trait. This work develops a Bayesian model that demonstrates how uncertainty with a package technology can lead to an adoption pattern in which farmers move from single trait to stacked...