This descriptive study of 184 small firms identified strategies most frequently used by their managers. These strategies were identified using the Entrepreneurial Strategy Matrix, a situational model in which the identification of levels of innovation and risk lead to prescriptions of...

Often small business owners/managers feel they have inadequate time for formal forecasting and/or that they lack the expertise to do so. Since forecasting is an important decision-aiding tool, managers in small retail establishments can benefit by implementing a simple forecasting process. Doing...

A study was conducted among small to medium sized advertisers in the midwest United States. The respondents in this study rated local agencies high in overall performance. Agencies received particularly high ratings in the areas of flexibility, creativity, meeting deadlines, and adaptability....