This study empirically examines the role of the Internet in global business-to-business (B2B) marketing strategies of Multinational Corporations (MNCs) based in the United States and Australia. The results demonstrate that uses of the Internet in a global B2B setting often parallel its domestic...

Today, communication skills are among the most popular content areas in employee training. This survey of training managers examined the status of communication training in businesses and identified the lessons and opportunities for business communication faculty. Results indicated that...

The Unified Modeling Language (UML) has received significant attention as the tool of the future for modeling information systems. However, prior to the development of the UML, IS modeling was done with tools such as Data Flow Diagrams (DFDs) and Entity-Relationship Diagrams (ERDs). These tools...

Strategic alliances between academic and corporate partners can provide exceptional benefits and reveal new opportunities for shared value. Benefits and opportunities include alternative sources of funding to support academic programs, more effective and efficient matching of students with...

The Charon Response looks at how business firms should deal with the human and emotional consequences of a major work force reduction. Such reductions are a regular feature of the corporate landscape and can be handled in a caring manner if management so chooses. Due to the intense emotions...

Well-documented corporate demands for crossfunctionally competent employees have instigated a wide variety of efforts by the educational community to integrate business curricula. Many colleges and universities struggle to functionally integrate business programs that historically have been...

Ohio UniversityÕs MBA program is designed according to the principals of problem-based learning. The curriculum has no courses. Rather, it is organized around problems like those the students will encounter after graduation. Pre- and post-program assessments are used to measure changes in...

Today, communication skills are among the most popular content areas in employee training. This survey of training managers examined the status of communication training in businesses and identified the lessons and opportunities for business communication faculty. Results indicated that...

Moving a business college to commit to a total quality service approach is much more difficult than the literature suggests. The commitment to customer satisfaction is the essential focus of total quality service. It is unlikely to occur in business colleges. While small incremental change is...

Purpose – The purpose of this paper is to focus on the webnovela, a new type of marketing genre and sentimental serial drama which is popular among immigrants, pivotal to the future of the US Spanish-language media and informative about its past. No academic research currently exists on this...