This study empirically examines the role of the Internet in global business-to-business (B2B) marketing strategies of Multinational Corporations (MNCs) based in the United States and Australia. The results demonstrate that uses of the Internet in a global B2B setting often parallel its domestic...

In order to survive and thrive in todayÕs global economy, firms of all sizes must be able to use information as a competitive weapon. Manufacturing firms must be able to receive and process customer orders, schedule shop orders, and place purchase orders efficiently to be effective members of...

This paper examines the sources of competitive advantage from a cross-functional perspective and presents a dynamic, general model of the tangible and intangible factors that lead to superior firm performance. We argue that superior performance results from the development of a complex,...

Outsourcing is the strategic use of outside resources to perform activities that are usually handled by internal staff and resources. By using a well-managed outsourcing agreement, companies can gain in markets that would otherwise be uneconomical. This study was designed to explore why...

A procedure to assess organizational effectiveness is proposed in this paper. An OE ÒmenuÓ of options is set out by which organizational performance can be measured. By using such a menu, managersÕ decision making, planning, and communicating with internal and external constituencies can be...

Although personal information privacy concerns have been around for years, the introduction of E-commerce and its associated technologies presents privacy concerns anew. The Fortune 500 represents traditional leadership in the use of technologies and business practices. This preliminary study...