Kraft, Kenneth L; Jauch, Lawrence R. - In: American Journal of Business 7 (1992) 1, pp. 18-23
A procedure to assess organizational effectiveness is proposed in this paper. An OE ÒmenuÓ of options is set out by which organizational performance can be measured. By using such a menu, managersÕ decision making, planning, and communicating with internal and external constituencies can be...