This study empirically examines the role of the Internet in global business-to-business (B2B) marketing strategies of Multinational Corporations (MNCs) based in the United States and Australia. The results demonstrate that uses of the Internet in a global B2B setting often parallel its domestic...

In order to survive and thrive in todayÕs global economy, firms of all sizes must be able to use information as a competitive weapon. Manufacturing firms must be able to receive and process customer orders, schedule shop orders, and place purchase orders efficiently to be effective members of...

Although personal information privacy concerns have been around for years, the introduction of E-commerce and its associated technologies presents privacy concerns anew. The Fortune 500 represents traditional leadership in the use of technologies and business practices. This preliminary study...