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Commercialization of innovations: an overarching framework and research agenda

Datta, Avimanyu; Reed, Richard; Jessup, Len - In: American Journal of Business 28 (2013) 2, pp. 147-191

Purpose – The commercialization of innovation, which is key to entrepreneurial success, is a combination of several entrepreneurial activities. Building on research from fields of management, strategy, entrepreneurship, economics, and marketing, the paper summarized the extant literature to...

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Commercialization of innovations: an overarching framework and research agenda

Datta, Avimanyu; Reed, Richard; Jessup, Len - In: American Journal of Business 28 (2013) 2, pp. 147-191

Persistent link: https://www.econbiz.de/10014668406