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B2B E-Marketing Strategies of Multinational Corporations: Empirical Evidence from the United States and Australia
Singh, Tanuja; Gordon, Geoffrey; Purchase, Sharon - In: American Journal of Business 22 (2007) 1, pp. 31-44
This study empirically examines the role of the Internet in global business-to-business (B2B) marketing strategies of Multinational Corporations (MNCs) based in the United States and Australia. The results demonstrate that uses of the Internet in a global B2B setting often parallel its domestic...
Persistent link: https://www.econbiz.de/10010610932
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B2B E‐Marketing Strategies of Multinational Corporations: Empirical Evidence from the United States and Australia
Singh, Tanuja; Gordon, Geoffrey; Purchase, Sharon - In: American Journal of Business 22 (2007) 1, pp. 31-44
This study empirically examines the role of the Internet in global business‐to‐business (B2B) marketing strategies of Multinational Corporations (MNCs) based in the United States and Australia. The results demonstrate that uses of the Internet in a global B2B setting often parallel its...
Persistent link: https://www.econbiz.de/10014668264
Cover Image
B2B E-Marketing Strategies of Multinational Corporations: Empirical Evidence from the United States and Australia
Singh, Tanuja; Gordon, Geoffrey; Purchase, Sharon - In: American Journal of Business 22 (2007) 1, pp. 31-44
This study empirically examines the role of the Internet in global business-to-business (B2B) marketing strategies of Multinational Corporations (MNCs) based in the United States and Australia. The results demonstrate that uses of the Internet in a global B2B setting often parallel its domestic...
Persistent link: https://www.econbiz.de/10008566126