Within the Leonardo da Vinci Program, phase II(EAC/11/04)-2006- the first priority pilot project “Development of new measures and tools that describe, promote and compare standards and qualifications at a European, national and divisional level”, there has been developed the New Hospitality...

An increasingly confirmed theory in recent decades claims that a product is purchased for what it represents for the customer, and not for what it is itself (subjective utility theory), the product is purchased for the service they provide, for the safety, for the comfort, for fashion, for what...