The intensive development of global markets correlated with the modern consumer's demands led to a new complex approach concerning the food sector and its' main determinants. Old market theories that describe the food market mechanisms as a simple three point process: "to produce – to sell –...

In its new form, the ISO 9001:2015 standard activates and utilizes a thought pattern based on risk assessment functioning in parallel with the implementation of the system regarding quality management. Therefore, we strive to identify the risks and opportunities associated with the processes and...

Today’s technologies offer many opportunities for communication and for developing the social, political and economic environments. Social media is one of the channels highly used for personal and business communication in our informational society. However, the various facets of the social...

Green marketing examines the symbiotic role played by marketing in ensuring sustainable business, exploring issues concerning the environment and the way strategic decisions can influence it. At present, the environmental issues concern more and more the competitive approach any organization can...

This paper presents a conceptual model showing the involvement of design in the development of sustainable businesses, based on the analysis and synthesis of scientific research undertaken and the results published by the authors during the last decade. The starting point is the consumer with...

Current economic developments make the use of scientific resources, especially academic research, to be no longer just an option for companies wanting to remain competitive, but a necessity. This statement is based on the research conducted by the authors during the last three years on the...