The purpose of this paper is to explore the strategic behavior of travel agencies in Romania and their strategy development process before and during the current economic crisis. Using 88 in-depth interviews with Romanian managers of travel agencies of different sizes, we pursued the...

Implementing the principles of green marketing started since the 70's, once the social and societal marketing concepts were defined. The challenges brought around by globalization and the excessive pollution of the environment, that contemporary companies had to face, requested the...

In order to gain competitive advantages and maintain high market shares, businesses have to constantly adapt, not only by implementing the latest technology available, but also by creating their own innovations, aiming to make the business both more profitable and more sustainable. Changing the...

Traditional products represent an important component of the Romanian culture, of the Romanian identity, of the national heritage. In order to succeed imposing over fakes on the market, this product's regime must be very well defined and regulated by the acting legislation. While also...

Social networks can be successfully used to promote any business, being developed in such a way to allow both individuals and business organizations to interact one with another. Companies may obtain important information about users of social networks which will help to a better understanding...

Management system standards (MSS), such as ISO standards, TQM, etc. are widely -used standards adopted by millions of organizations worldwide. It is still an unclear question whether these standards are beneficial for an organization, besides the fact that they might be required or expected by...

Circular economy is a concept that currently received a particular attention due to its contribution to the European objectives related to economic development under restrictive environmental conditions, in other words, the implementation of circular economy activities is essential to maintain...

During the recent period, the scientific literature has highlighted the role of E-commerce in business development and growth. In this article we revisit the specifics of E-commerce adoption, focusing on the case of Romanian SMEs. Using the online questionnaire survey method and the principal...

Social enterprises in Europe are increasingly evolving into hybrid entities, simultaneously striving to attain both social and economic objectives. This transformation aligns them uniquely with the EU's Cohesion Policy, which seeks to reduce disparities and promote harmonious development across...

The utilisation of Chat Generative Pre-Trained Transformer (ChatGPT) and generative artificial intelligence (GenAI) technologies has started to demonstrate its impact across several domains. The swift shift and widespread implementation of efficient artificial intelligence (AI) present distinct...